Not Born Rich

FINANCIAL LITERACY · CAREER READINESS · REAL OWNERSHIP

We weren't handed a blueprint.
So we built one.

Our mission

We help people build financial confidence and career skills — especially those who never got a blueprint for either.

Who we are

John D. Romero

A former financial advisor — once licensed as Series 24, 7, 6, 63, and 66 — now devoted to teaching the lessons he spent two decades learning.

Jordan Ver Hoeve

A working actor and former Series 65 licensed advisor who built both careers from nothing.

What we offer

Career skills that work in any industry.

Financial education for real life.

A book that fills in what school left out.

The Not Born Rich Series

Five books. One goal - Give you what nobody handed us.

No trust funds. No shortcuts. Just real strategies from someone who built it from nothing — covering everything it takes to build, protect, and grow what's yours.

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Not Born Rich
The Guide to Financial Literacy.

A different financial playbook, built for a generation that needs one.

GET THE BOOK

The Corporate Coward
A Not Born Rich Survival Manual for the Modern Career

How to survive corporate politics without losing yourself.

GET THE BOOK

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Brilliant at the Basics
The Sales Career Readiness Guide for Anyone Who Wasn't Born Rich

Sales skills for career readiness. Not just for sales jobs — it's about learning to influence people and sell leadership on why you deserve that promotion.

GET THE BOOK

COVERED
The Insurance Playbook Nobody Gave You

A simple, easy-to-read guide to all things insurance — car, health, HSAs, FSAs, life, and even renters, vacation, and jewelry coverage.

GET THE BOOK

ASK.
The Referral Journal

A 365-day accountability journal for networking and referrals. Check a box each day you ask for an introduction, and over a year it builds a networking habit most people never develop.

GET THE BOOK

Let's build something together.

Interested in bringing Not Born Rich to your school or team? We'd love to talk.

Get in touch

Not Born Rich

FINANCIAL LITERACY · CAREER READINESS · REAL OWNERSHIP

We weren't handed a blueprint. So we built one.

Our mission

We help people build financial confidence and career skills — especially those who never got a blueprint for either.

Who we are

John D. Romero

A former financial advisor — once licensed as Series 24, 7, 6, 63, and 66 — now devoted to teaching the lessons he spent two decades learning.

Jordan Ver Hoeve A working actor and former Series 65 licensed advisor who built both careers from nothing.

What we offer

Career skills that work in any industry.

Financial education for real life.

A book that fills in what school left out.

The Not Born Rich Series

Five books. One goal - Give you what nobody handed us.

No trust funds. No shortcuts. Just real strategies from someone who built it from nothing — covering everything it takes to build, protect, and grow what's yours.

Not Born Rich The Guide to Financial Literacy. A different financial playbook, built for a generation that needs one.

The Corporate Coward A Not Born Rich Survival Manual for the Modern Career How to survive corporate politics without losing yourself.

Brilliant at the Basics The Sales Career Readiness Guide for Anyone Who Wasn't Born Rich Sales skills for career readiness. Not just for sales jobs — it's about learning to influence people and sell leadership on why you deserve that promotion.

COVERED The Insurance Playbook Nobody Gave You A simple, easy-to-read guide to all things insurance — car, health, HSAs, FSAs, life, and even renters, vacation, and jewelry coverage.

ASK. The Referral Journal A 365-day accountability journal for networking and referrals. Check a box each day you ask for an introduction, and over a year it builds a networking habit most people never develop.

Let's build something together.

Interested in bringing Not Born Rich to your school or team? We'd love to talk.

We weren't handed a blueprint.
So we built one.

Jordan Ver Hoeve

A working actor and former Series 65 licensed advisor who built both careers from nothing.

Not Born Rich
The Guide to Financial Literacy.

A different financial playbook, built for a generation that needs one.

The Corporate Coward
A Not Born Rich Survival Manual for the Modern Career

How to survive corporate politics without losing yourself.

Brilliant at the Basics
The Sales Career Readiness Guide for Anyone Who Wasn't Born Rich

Sales skills for career readiness. Not just for sales jobs — it's about learning to influence people and sell leadership on why you deserve that promotion.

COVERED
The Insurance Playbook Nobody Gave You

A simple, easy-to-read guide to all things insurance — car, health, HSAs, FSAs, life, and even renters, vacation, and jewelry coverage.

ASK.
The Referral Journal

A 365-day accountability journal for networking and referrals. Check a box each day you ask for an introduction, and over a year it builds a networking habit most people never develop.